Privacy Policy

Last updated: August 18, 2026

Data Specialists Group LLC, doing business as DateGuard (“DateGuard,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you use the DateGuard website, mobile application, verification features, safety-check services, paid plans, or other services that link to this Policy (collectively, the “Services”).

Please read this Policy carefully. By using the Services, you acknowledge the practices described here. Where consent is required by law—especially for biometric or voice-data processing—we will ask for it separately before that processing begins.

1. Scope and Who We Are

The controller of personal information described in this Policy is Data Specialists Group LLC (DBA DateGuard). For questions, requests, or concerns about this Policy or our privacy practices, contact us at [email protected].

This Policy does not govern the privacy practices of third-party sites, dating platforms, or other services that may link to or from the Services. Their privacy practices are governed by their own notices.

2. Services and Plans

DateGuard provides tools designed to help users verify dating profiles and make more informed dating-safety decisions. Depending on the feature or plan selected, the Services may include liveness verification, dating-profile verification, safety or background checks, and optional vocal biomarker analysis.

Our current offerings may include:

• Free tier: email-gated access to liveness verification and a verification badge;
• Safety Check: currently offered at $19.99; and
• Safety + Vocal Bio: currently offered at $39.99.

Prices, features, and availability may change. Payment and subscription terms presented at checkout also apply to a purchase.

3. Personal Information We Collect

We collect personal information from you, automatically from your use of the Services, and from service providers that help us provide requested features.

A. Information You Provide

Depending on how you use the Services, this may include:

• Account and contact information, such as your email address and name;
• Profile-verification and safety-check information, such as information you submit to request or complete a dating-profile verification or safety/background check, and resulting verification or check status information;
• Photos, selfies, and camera input you provide for a liveness verification;
• Voice recordings or voice samples you choose to provide for vocal biomarker analysis;
• Communications, such as requests, support messages, feedback, or privacy requests you send us; and
• Transaction information, such as the plan or product purchased, purchase date, amount, payment status, and limited payment-related identifiers or receipts supplied by our payment processor. We do not receive or store your full payment-card number.

Please do not provide information about another person unless you have a lawful basis and any permission required to do so.

B. Biometric and Voice-Related Information

If you elect to use liveness verification, we collect and transmit a selfie, camera image, or video input for the limited purpose of determining whether a live person is present and helping prevent spoofing, replay, or manipulated-image attempts. Depending on applicable law and the technology used, this processing may involve information derived from facial imagery that is treated as biometric information, a biometric identifier, or biometric data.

If you elect to use Vocal Bio or another vocal biomarker-analysis feature, we collect a brief voice recording or sample for the limited purpose of providing the requested analysis. Depending on applicable law and the technology used, a voice sample or information derived from it may be treated as biometric information or sensitive personal information.

We seek your express, affirmative consent before collecting or processing biometric or voice-related information where required. You may decline or withdraw consent; however, the affected liveness or vocal-analysis feature will not be available without the processing necessary to provide it. Withdrawal does not affect processing that occurred before it was withdrawn.

C. Information Collected Automatically

When you access the Services, we or our providers may collect limited technical and usage information, such as IP address, device type, browser type, operating system, approximate location derived from IP address, pages or screens viewed, interactions, referring URLs, and dates and times of access. We use this information to operate, secure, troubleshoot, understand, and improve the Services.

D. Information From Service Providers

We may receive information from providers that assist with a transaction, authentication, fraud prevention, liveness verification, vocal analysis, hosting, analytics, or a safety/background check. The information received is limited to what is reasonably necessary to provide the requested Service, such as a verification or processing result, transaction status, or safety-check result.

4. How We Use Personal Information

We use personal information as necessary to:

• provide, operate, maintain, and personalize the Services;
• create and manage accounts, verify access, and display or maintain a verification badge or status;
• perform liveness verification, dating-profile verification, requested safety/background checks, and, only when you opt in, vocal biomarker analysis;
• process purchases, administer paid plans, provide receipts, and prevent fraudulent transactions;
• communicate with you about your account, transactions, requests, support matters, service updates, and material changes to this Policy;
• protect the security, integrity, and lawful use of the Services; detect, investigate, and prevent fraud, abuse, spoofing, and other harmful or unauthorized activity;
• analyze and improve the performance, usability, safety, and functionality of the Services, including through aggregated or de-identified analytics where appropriate;
• comply with legal obligations, enforce our terms, and establish, exercise, or defend legal claims; and
• carry out another purpose disclosed to you at the time of collection and, where required, with your consent.

Vocal-analysis outputs are informational and are not medical, mental-health, diagnostic, employment, credit, housing, insurance, or law-enforcement determinations. DateGuard does not represent that a verification, safety check, or analysis can guarantee a person’s identity, safety, intent, honesty, compatibility, or conduct. Users should continue to use independent judgment and appropriate safety practices.

5. Legal Bases for Processing (EEA, UK, and Similar Jurisdictions)

If you are in the European Economic Area (“EEA”), United Kingdom, or another jurisdiction with similar requirements, we process personal information only when we have a valid legal basis. Depending on the context, that basis is:

• Performance of a contract: to provide the Services, administer your account, process a purchase, and respond to related requests;
• Legitimate interests: to secure, maintain, improve, and understand the Services; prevent fraud and abuse; and protect our rights and users, where those interests are not overridden by your rights and interests;
• Consent: for biometric or voice-related processing and any other processing for which consent is required. You may withdraw consent at any time as described below; and
• Legal obligation or legal claims: to comply with applicable law or protect, establish, exercise, or defend legal rights.

6. How We Share Personal Information

We do not sell personal information for money. We do not disclose biometric identifiers or biometric information for profit. We share personal information only as described below or with your direction or consent:

• Service providers. We use providers that process information on our behalf and under contractual or other appropriate safeguards, including:
  • Facia.ai, which provides liveness-verification and facial-biometric processing services;
  • Emotion Logic, which provides vocal biomarker or voice-analysis services when you elect that feature;
  • Stripe, Inc., which processes payments and subscriptions;
  • Supabase, which provides database and authentication infrastructure;
  • Google Analytics (GA4), which helps us measure and understand usage of our website and Services; and
  • Netlify, which provides website hosting and related infrastructure.
• Safety/background-check partners. Where a safety or background check requires a provider or data source, we may share information necessary to perform your requested check and receive results from that provider or source. We will use such information only for the requested Service and as otherwise permitted by law.
• Legal, safety, and rights-related disclosures. We may disclose information when we reasonably believe disclosure is necessary to comply with law, regulation, legal process, or a lawful governmental request; to enforce our agreements; or to protect the rights, privacy, safety, property, and security of DateGuard, our users, or others.
• Business transfers. We may disclose information in connection with a proposed or actual financing, merger, acquisition, reorganization, bankruptcy, sale of assets, or similar corporate transaction, subject to applicable law.
• With your consent or at your direction. For example, when you ask us to share a verification result or use an integration that you authorize.

We do not use or disclose sensitive personal information for purposes that California law describes as requiring a right to limit, except as necessary to provide requested Services, for security and fraud prevention, or as otherwise permitted by law. We do not knowingly sell or share the personal information of consumers under 18 years of age.

7. Biometric Privacy Notice and Illinois BIPA Disclosure

This section provides notice about our biometric practices, including for Illinois residents. It is intended to supplement, not replace, any separate biometric consent or written release presented before collection.

What We May Collect and Why

For users who choose liveness verification, DateGuard and Facia.ai may process facial imagery and information derived from that imagery, including facial geometry or facial-scan information where applicable, to verify liveness and help detect spoofing or manipulated content. For users who choose Vocal Bio, DateGuard and Emotion Logic may process a voice recording or information derived from it to provide the requested vocal analysis. We process this information only to provide the feature you request, maintain its security and integrity, prevent fraud or abuse, and meet legal obligations.

Consent

Before collecting or obtaining biometric identifiers or biometric information where required, we will provide notice and obtain your informed written or electronic release/consent. You are not required to use these features. If you do not consent, or later withdraw consent, we will not be able to provide the relevant liveness-verification or vocal-analysis feature.

Retention and Destruction

DateGuard does not permanently store raw selfies, facial images, facial templates, voice recordings, or voiceprints used for these features. They are processed transiently by the applicable provider to perform the requested check or analysis and are deleted or discarded after processing in accordance with our providers’ applicable retention practices and legal obligations. DateGuard may retain non-biometric verification status, timestamps, limited account information, and, for vocal analysis, a resulting aggregate analysis output, for as long as reasonably necessary to operate your account and Services, resolve disputes, enforce agreements, and comply with law, unless you request deletion or a longer period is legally required.

To the extent DateGuard possesses biometric identifiers or biometric information, DateGuard will permanently destroy it on or before the earlier of: (1) when the initial purpose for collecting or obtaining it has been satisfied; or (2) within three years of your last interaction with DateGuard. This schedule is subject to any longer period strictly required by applicable law or necessary to establish, exercise, or defend legal claims. We require processors handling biometric information on our behalf to process and retain it only as necessary to provide the requested feature and in accordance with applicable law and their contractual obligations to us.

No Sale, Lease, Profit, or Unauthorized Disclosure

We do not sell, lease, trade, or otherwise profit from biometric identifiers or biometric information. We do not disclose biometric identifiers or biometric information except to our processors (including Facia.ai or Emotion Logic) as needed to provide the requested feature, with your consent, to complete a financial transaction you authorize, when required by law or legal process, or as otherwise permitted by applicable law. We require reasonable safeguards from processors handling such data.

8. Data Retention

We retain account and service information while your account is active and thereafter only for as long as reasonably necessary for the purposes described in this Policy, including maintaining your account and verification status, providing requested Services, processing transactions, meeting legal, accounting, and tax obligations, resolving disputes, enforcing agreements, and protecting the Services.

As stated above, DateGuard does not permanently retain raw biometric facial data or raw voice recordings used for liveness or vocal analysis. When information is no longer needed, we delete, anonymize, aggregate, or otherwise de-identify it, subject to technical limitations, legal requirements, and legitimate recordkeeping needs.

You may request deletion of your account data by contacting [email protected] with the subject line “Delete My Data.” We will review and respond to verified requests within the time required by applicable law. We may retain limited information where necessary to comply with law, resolve disputes, enforce agreements, prevent fraud, or maintain security.

9. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information, including encrypted transmission where appropriate and access controls intended to limit access to authorized personnel and service providers. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us promptly of suspected unauthorized access.

10. Your Privacy Rights and Choices

Depending on where you live, you may have rights regarding your personal information, subject to applicable law and exceptions. These may include the right to:

• know, access, or receive a copy of personal information we hold about you;
• correct inaccurate personal information;
• request deletion of personal information;
• withdraw consent, including consent for biometric or voice-related processing;
• object to or restrict certain processing;
• request portability of personal information you provided to us; and
• opt out of certain sales, sharing, targeted advertising, or automated decision-making, where applicable.

To exercise a right, email [email protected] and describe your request. We may need to verify your identity before completing a request. You may use an authorized agent where permitted by law; we may request evidence of the agent’s authority and verification of your identity. We will not discriminate against you for exercising applicable privacy rights.

If you are in the EEA or UK, you may also lodge a complaint with your local data-protection supervisory authority. We encourage you to contact us first so we can try to address your concern.

11. Additional California Privacy Disclosures

This section applies to California residents and supplements the rest of this Policy. In the preceding 12 months, depending on how you use the Services, we may have collected the following categories of personal information:

Category	Examples	Primary purposes
Identifiers	Name, email address, IP address, account identifiers	Account administration, access, support, security
Commercial information	Purchase, plan, payment status, transaction history	Transactions, plan administration, records
Internet or network activity	Browser, device, usage, log, and analytics information	Operation, security, analytics, improvement
Audio, visual, or similar information	Selfies/camera input for liveness; voice samples if you opt in	Requested liveness verification or vocal analysis
Sensitive personal information / biometric information	Facial or voice-related information where legally classified as such	Requested liveness verification or vocal analysis, security, fraud prevention
Inferences or verification outputs	Liveness result, verification status, aggregate vocal-analysis output	Providing requested Services and maintaining a verification status

We collect these categories from you, your device or browser, and our service providers or safety/background-check partners. We use and disclose them for the business and commercial purposes described in Sections 4 and 6. We may disclose them to the categories of recipients described in Section 6.

DateGuard does not sell personal information for money and does not knowingly sell or share personal information of consumers under 18. We do not use personal information for cross-context behavioral advertising and therefore do not knowingly “share” personal information for that purpose as that term is defined by the California Consumer Privacy Act (“CCPA”). If our practices change, we will update this Policy and provide any required opt-out methods.

California residents may submit access, correction, deletion, and other applicable requests through [email protected]. If we deny a request, you may appeal by replying to our decision and stating that you wish to appeal; we will review the appeal as required by applicable law.

12. International Data Transfers

DateGuard and our service providers may process information in the United States and other countries that may have privacy laws different from those in your country of residence. When required, we use appropriate safeguards for international transfers of personal information, such as contractual protections or other legally recognized transfer mechanisms.

13. Children’s Privacy

The Services are intended only for individuals who are at least 18 years old. We do not knowingly collect personal information from anyone under 18. If you believe that a person under 18 has provided us personal information, contact us at [email protected]. If we learn that we have collected such information, we will take appropriate steps to delete it.

14. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, the Services, or applicable law. We will post the updated Policy and revise the effective date. For material changes, we will provide additional notice when required by law, such as through the Services or by email.

15. Contact Us

For questions, concerns, or privacy requests, contact:

Data Specialists Group LLC (DBA DateGuard)
Email: [email protected]

16. Trademark Notice

If DateGuard uses the phrase “The Carfax of Dating™” in connection with the Services or related materials, it is used as a DateGuard trademark or brand identifier. DateGuard is not affiliated with, sponsored by, or endorsed by CARFAX, Inc. or its affiliates. CARFAX is a trademark of CARFAX, Inc.